Product Design & Strategy I Experience Design
Hello, I'm Midhula Chandran,
a Senior Behavioural Architect & Strategy Consultant.
I am an impact-oriented and value-driven full-stack Behavioural Researcher with experience in UX Research, Service Design, and Product Management. With over 7 years of learnings and experience dedicated to gain a deep understanding of human behaviour in various contexts and building solutions with empathy and emotions at centre.
About
Thank you for stopping by!
I am from Kerala - God's Own Country and currently live in Bangalore. I got into behavioural research after my Master's degree in Cognitive Science from IIT - Gandhinagar, and I have dedicated my career to observing and understanding human behaviour.
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My key expertise lies in using behavioral research methods to build detailed models of problem contexts and characters that highlight the minute elements influencing behavior. By identifying the rightly relevant factors that influence behavior, I build design strategies to enhance or reshape them in a sustainable and effective way. My interests extend to gamification, generative AI, neuromarketing, and systems thinking. ​
My Philosophy
1
Strategize research process
A good research is the one that delivers meaningful impact for the user and business. Hence, I always make sure that research insights are utilised not only for design decisions but also for building roadmaps and business strategies.
2
Empathy drives innovation
I place a strong emphasis on truly understanding the problem context and characters involved. This helps me to empathize with the users and ensure that the solutions I build genuinely improve their experience.
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3
Solution with adaptability
Recognising the dynamic nature of both user needs and technology landscapes is a key factor that I account for while crafting solutions. This makes my solutions past-informed, present-relevant and future-proof.